Gaspari Nutrition

Ava Cowan

A New Year A New Direction

Ava Cowan-Road To The Ms. Figure International 2013

I sure hope all of you are enjoying some down time this holiday season.  Without question this is a very special time of year, and I must say, a whole new winter experience for me.  This is my first Christmas living in New York...and I am finally learning some tricks for staying warm.  Of course that entails buying all new clothing with sleeves, and fleece and boots.  All a first for me!  Silly side note, I have learned to never wear sneakers outside on the way to the gym.  There was no handbook however after being frozen to the bone on my long drives back and forth to the gym, I told myself there has to be a better way.  One of many "Ah Ha" moments I had was to just wear boots and change into the sneakers at the gym.   The icy cold wet air penetrates through the porous material of the shoes, and can be extremely chilly.  The boots do the trick, along with the many new items I have recently added to my wardrobe.

Today marks 9 weeks out from the Ms. Figure International.  I am beginning to feel the pressure of pulling it all together.  The hair ( OMG the hair! lol), the suit, posing and the more pressing issue of losing the added holiday body fat.  That just seemed to appear overnight!  And as I am sure you are intimately aware of those same pounds that accumulated effortlessly takes weeks to get back off.  Even the fact that I am a competitor I am in no way unique from everyone else.  I can get full very easily.  Some off seasons I add on more pounds than others, but my busy travel schedule was an issue for me this winter.  It didn't have to be, I could have worked  a little harder to eat healthier, but I was exhausted and had days when I just didn't want to think about being careful.  That's Real Talk, I am not going to lie and tell you I love starving and that I add in a few extra almonds when I go crazy....that statement alone is crazy! lol  In the past,  I have been heavier this many weeks out but I have also been leaner.  With that said, there are no days where training or cardio can be missed.  Not one, and there certainly is no room for extra added calories this go around.  Yes, it kind of feels nerve wracking, but I've done it before and I will do it again.

As of now, it's go time, and because I am going  through a transition professionally, I know that now more than ever I must stay focused on the task at hand.  And that focus must only be on today's work and nothing else.  Competing gives me distinct direction, and I really need that direction right now. 

Anytime there are changes in my life either personally or professionally, there is always an adjustment period.  You will soon hear about this news eventually so I will go ahead and address it here.    Next year I will not be moving forward with my sponsor of the past 3.5 years Gaspari Nutrition.  I am so extremely grateful to Rich Gaspari for taking the chance on me, which I know was extremely successful for all of us.  And to the marketing team, most notably Joe Volgey, for the vision of marketing me Internationally giving me exposure that I could never be more grateful for.  When I first signed with them in 2008-2009 and without question I am so grateful for the opportunity of a lifetime that I had.  So to Gaspari Nutrition, thank you for your faith in me and for breathing life into my career. 

True to form, I am making moves and working day in and day out which I have no doubt will lead me exactly where I am supposed to be.  I will not entertain fear or doubt, I simply won't do it.  My mantra today is, "I CAN and I WILL." 

I say it over and over in my mind, all throughout my workouts if necessary.

On that note, it's time to eat and get to work. 

Happy New Year!  I am ready to make this the best year yet!

IFBB Figure Pro Ava Cowan



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Susan E from Milford, MI
Hello!! I've been going CrAzY trying to track down who you are!! LOL. I saw your advertisement in Oxygen Magazine, the one where you're wearing white shorts & the beige lace top. Your pic is absolutely amazing!! Completely flawless & beautifil! I just LOVE the sunglasses! Can you please tell me what brand they are!!! I've been carrying the ad around in my wallet for 2 months just so I can ask around, but no one seems to be able to help me!! Thank you so much!!
Zory G from salem, OR
Loved reading this Ava. You are such an inspiration! I love following your facebook also! It gives me motivation as a amateur figure competitor. I am working hard to improve my physique and your physique is one I admire so much! I am excited to compete in the Arnold Amateur again. Your physique is one of the best out there! Good luck with your prep for the Figure International! Im sure you will rock the stage! Hope I get to meet you there! Zory Garasimchuk
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